The Gold Standard Index® evaluates thousands of Amazon data points, operational checks, and proprietary metrics to show how well your business is being run, where it falls short, and what to fix first.
Your Gold Standard Diagnostic includes a 0–100 score, five-discipline breakdown and a prioritized to-do list of what to improve.
Complimentary for qualifying brands. No obligation.
Trusted By Brands Like
The problem
Business Reports can look fine while margin leaks, search share falls, ad spend gets less efficient, catalog issues compound, and operational risk builds.
Most brands have dashboards. What they do not have is a fixed bar for whether the Amazon business is actually being run well.
The problem, in your seat
"I'm paying an agency real money, and I still can't tell you if Amazon is being run well. Sales are flat. I know something's wrong. I just can't name what."
"I have more dashboards than anyone in the company, and no benchmark. No way to tell leadership how the channel is actually doing."
"Amazon is a third of our portfolio's revenue, and diligence still treats it as a line item. There's no standard I can compare brands against."
The Gold Standard Index
Your Diagnostic places the business on a fixed 0–100 scale. Benchmarks are refreshed regularly and the Index is rebalanced annually, keeping the standard current without changing the bar for any individual brand.
HOVER A TIER · THE SHAPE TELLS THE STORY
The brand owns its demand. Branded search rising, organic share compounding, operations that hold through Prime Day and Q4 peaks.
How it's built
Most audits are one person's opinion with a checklist. The Index is a measurement system: your entire Amazon business runs through the same scoring pipeline as every other brand, every week. Same checks, same bar, no judgment calls.
Everything the account produces: sales, traffic, search, inventory, advertising, pricing, reviews.
The raw data is run through structured checks: is it stocked, priced, indexed, defended, converting.
The checks distill into 23 metrics we built and calibrated across a decade of brands.
The 23 metrics roll up into five discipline scores: the five angles from which every brand is judged.
The right products are live, discoverable and built to convert.
Re-scored every week. Same pipeline, same bar, every brand.
Re-scored every week: same pipeline, same bar, every brand.
The five disciplines
The right products are live, discoverable and built to convert.
Demand compounding, not spend masking the truth.
Efficient growth, not bought revenue.
Amazon reflects the brand, and doesn't weaken it.
Customers can buy, receive, and trust it.
Your diagnostic
The Diagnostic is a full evaluation of your Amazon business, followed by a working session with senior operators. It is not a sales pitch. You leave with your score, every material gap named, and a clear order of operations.
A composite 0–100 measure of how well your Amazon business is being run, using the same fixed standard for every brand.
Each lost point traces to a specific metric. No vague "opportunities."
What to fix first, ranked by expected business impact and score improvement.
What's working, what isn't, and exactly what we'd do next.
How it works
A two-minute application: who you are, where the brand is on Amazon today. We confirm whether your brand qualifies within 24 hours.
Provide read-only Seller Central access and complete a short intake. Setup takes most brands under 30 minutes; we handle everything from there.
Within five business days of connecting, you receive your 0–100 score, discipline breakdown, and ranked work list, then review it live with a senior operator.
What we're seeing
Every quarter, Aisle3 publishes aggregate Index findings, including tier distributions, category medians, and the most common performance gaps across scored brands.
Across every brand the Index scores
Median GSI® score, 0–100
Of brands score below Good
Reach Gold Standard
Lost points trace to stockouts
Built by operators
The Gold Standard Index was built by Aisle3's senior operators and calibrated through more than a decade of running Amazon for leading consumer brands. It is the same standard our team operates against every day.
From the brands we score & run
"Aisle3 is hands down the best and most innovative agency I've ever worked with."
Jordan Nathan, Founder & CEO, Caraway"Aisle3 took Amazon off our worry list. It's now a channel we actually trust."
Colby McDermott, VP of Acquisition, Cozy Earth"The Index gave the whole team one number to rally around, and the exact list to move it."
Co-Founder, Lalo"Half our Amazon revenue is now earned, not bought. That discipline came from scoring against a fixed bar."
Co-Founder & CEO, SaaltCommon questions
The Gold Standard Index® is a 0–100 measure of how well an Amazon business is being run. Tens of thousands of data points run through 100+ checks and 23 proprietary metrics, rolled into five discipline scores and one composite. The same fixed standard for every brand, re-scored weekly.
Applications are confirmed within 24 hours, and qualified brands receive their full Diagnostic within five business days of connecting.
No. The Diagnostic stands alone, and the findings are yours whether or not you work with Aisle3 afterward. Some brands also use it to evaluate the strength of their current internal team or agency approach.
Read-only access to the relevant Amazon accounts, plus a short intake covering your business model, priorities, and current team structure. Most brands spend less than 30 minutes on setup, and access can be revoked at any time.
No. The score and findings are yours to keep, and there is no obligation to hire Aisle3. We use the same standard to evaluate our own work, so the methodology cannot change depending on who manages the account.
Consumer brands with an established Amazon presence: enough sales history and volume for the scoring to produce an accurate read. The channel can be run in-house, by an agency, or somewhere in between. Investors and holding companies also use it to evaluate marketplace strength across portfolio brands.
For qualified brands, yes. Aisle3 funds the first Diagnostic because the Index gets sharper with every brand scored. There is no card on file and nothing that auto-converts into a paid engagement.
Yes. Access is read-only, used solely to compute your score, and revocable at any time. Your data is never shared, and only aggregate, anonymized findings ever appear in published benchmarks.
That is up to you. Some brands run the work list with their existing team or agency, some re-score the following quarter to measure progress, and some ask Aisle3 to execute the priorities. The walkthrough ends with a ranked plan either way.
Two minutes to apply. Five business days to your score and ranked priorities. No obligation afterward.
SAMPLE DIAGNOSTIC REPORT
A real diagnostic, anonymized. Drop your work email and it opens right here. Nothing to wait for.